This tool enables us to analyse single projects and to discover concrete suggestions for optimization. The SWOT-Analysis contains the possibility to visualize one's own potential as well as the external general conditions for a decision-making process.

The SWOT-Analysis refers to

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Thus, the SWOT-Analysis is a model that compares the internal factors (S-W) of a business or organization against the external circumstances (O-T) in order to deduce a strategy.

Internal factors are capabilities and resources such as the qualification of staff, product quality, financial resources, market position, existing supplier networks, and the company's image. External factors are determined by changes in the market, on which the company has no influence: legal frameworks and ecological requirements, new technologies and products, and volatile consumption patterns.

Additional information